The performance of Adidas has continued to be higher than its
competitors. Its revenue and profit in the third quarter of 2012 showed a
substantial growth. However
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subsidiary company encountered the problem, so it ranked only second to Nike's
second biggest sports brand. Adidas Company cut the expected value of its
turnover this year down. Because after the fraud case, it required to supply
Rebook India company's restructuring with financial support. Adidas expected
that in the fourth quarter, it will fall into deficit.
But the group's
president called Herbert Hainer expected
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profit will break a record just like that in 2012. On Thursday (November 8),
Adidas group announced that from June to September this year, the group's
surplus rose fourteen percent and reached to 344 million euros. The turnover
rose eleven percent and reached to 4.2 billion euros. And this realized the
market expectation before. An analyst has been interviewed by Reuters
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average turnover in the third quarter of Adidas group will be 4.15 billion euros
and the net earnings will reach to 335 million euros.
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retail was the main factor that promoted the rising performance of Adidas group
in the third quarter. There was almost no growth to the wholesale business.
There was a respective ten percent increase on the turnover of Adidas in eastern
Europe, China and Latin America after the exchange rate's adjustment, and the
increase was the largest. But Reebok's performance fell by as much as
twenty-five percent. North American market, therefore
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with Nike and Puma, Adidas's performance developed best. Although Nike group
appeared a strong growth, the entirety and products' turnover decreased.
Puma
group had a very strong dependence on Europe. So it has been completely affected
by the debt crisis. Within the twenty years, the management of Puma group made
the largest adjustment for the sake of dealing with the decrease on profit and
the gloomy prospect. Adidas company's profit this year is going to range between
770 million euros and 785 million euros
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corresponding increase may range from fifteen percent to seventeen percent. In
the former nine months, the profit of Adidas group has reached to 798 million
euros. To some extent; there maybe losses to Adidas group in the fourth quarter.
What is more, the expectation showed that Adidas group's turnover increase will
be lower than ten percent during the whole year of 2012.
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