Site speed is everything. The longer it takes to load your site - especially on mobile - the higher the chance that your conversion will drop. Site speed can affect your SEO in many ways, both directly as well as indirectly. It’s a ranking factor, it reduces bounce rate, it improves user experience in general and a lot more. A much faster competitor is just a single click away. That means optimizing for speed is one of the most important things you can do right now!
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