In the world of eCommerce, there are many niches that just aren't very exciting. Products like insurances, office supplies, and screws usually don't readily inspire compelling content to engage potential customers. So, what can you do to improve your content when you offer a service or product like that? Actually, there's a lot you can do! Besides getting your SEO basics right, you should think about your customer and the reason they need your product. Adding videos or how-tos could also work well: get creative! It may take some effort, but if you manage to create great content for your products, this will give you an edge on your competitors.
Start spicing up your boring products by reading Michiel's post »