What Facebook, Twitter, and other social media show
when you share a URL is typically defined by the so-called open graph
tags. Optimizing those can actually influence whether somebody clicks on
your link, and it'll probably improve the quality of their experience
with your content anyway. Unfortunately, there's more to it than just
picking a good image. This elaborate post by Jono tells you how to use
the right tags and image formats for each platform and network.
Find out how to optimize for OpenGraph »
