Ranking your local business part 7: Social signalsAt a minimum, every local business should claim a business profile on Facebook, Twitter, LinkedIn, Pinterest, and Instagram, even if you don’t plan to use some or all of those profiles. You should primarily focus your social media efforts on engaging your customers with interesting content, promotions (if relevant), and polls and conversations that will increase their affinity for your brand. You can promote your website to a degree, but generally speaking, improvements in your local rankings will come from other factors.
David Mihm explains the value of social media for your local rankings »
