It’s not about ‘dumbing down’
your text, at all. It’s about making your content available and accessible to
more people. Many writers tend to put too much information into one
sentence and use more difficult words than necessary.
Audit your text for words and sentences that make it more difficult to
read, and you’ll run into quick-fixes that you can apply immediately.
Starting by watching the video below, about editing for readability.
It’ll inspire you to work on your copy right away!
This is a lesson from our new SEO copywriting training,
so there’s a lot more where that came from. Our $20 discount offer almost
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