You have likely seen the commercials on TV or perhaps even
received your fair share of text message solicitations. Undoubtedly Cheap
Devin McCourty Jersey , text message marketing can be an effective
method of using mobile technology to target your key demographics. However,
there are additional factors involved that you should consider when implementing
a text message marketing campaign for your enterprise. For those companies
looking to do so, here are a few things to consider.
Why Do Consumers
Sign Up?
Quite often, when a user signs up to receive promotional text
messages from a company, they are expecting to get something in return. In other
words Cheap
Mark Walton Jersey , no consumer is going to allow a company to
send him or her text messages just to stay abreast of the company聮s happenings.
For such reason, you should aim to offer your customers something of value in
return for their permission to receive text messages from your company. Most
commonly, this means offering frequent deals on your products or services, such
as free weekly giveaways or daily discounts.聽
How Often?
Another
consideration for your company when appealing your text message marketing
campaign to customers is how often to send. In this regard it is best to limit
the frequency of your messages to a moderate amount. Companies such as Redbox do
this extremely well by announcing to customers that sign up for promotions that
they will not exceed a certain amount of text messages sent per week. Generally,
the cap is one or two text messages per week Cheap
John Kelly Jersey , but it varies on the company and depends
entirely on the confidence you have contacting your customers.
Giving
Your Customers A Way Out
It is critical that you respect the wishes of
your customers, especially when intruding on their privacy by sending daily or
weekly text messages. The best way of doing so is to give them a way out even
after they have consented to allowing you to send them text messages. In doing
so, you can add a reply function to your text messages saying something like,
聯Text 0000 to stop.聰 This way your customers can quickly and easily unsubscribe
from your solicitations by merely replying to your text message. What聮s more,
they don聮t even need to give an explanation Cheap
Nick Nelson Jersey , all they have to do is hit 聯Reply,聰 and type
in a few numbers or letters. If you provide your customers with a way out of
being bothered by your text messages they will likely feel more comfortable
receiving them in the long run and will subsequently be less likely not to opt
out. The key is to preventing your customers from feeling trapped is giving them
a way out of your solicitations.
Conclusion
Implementing a text
message marketing campaign can be an extremely effective way of soliciting your
customer base and appealing to new demographics. What聮s more, if done modestly
and correctly, you can create loyalty and trust with your customers through
their consent. At the same time, if you send out text messages too often or
superfluously Texans
Justin Reid Jersey , then your campaign may actually end up hurting
your company, rather then helping it. For such reason, it is critical that you
limit the frequency of your text messages and give your customers a way to opt
out of receiving them in future. If you can follow those simple guidelines, you
will be able to successfully use mobile technology to better your marketing
efforts.
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