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ARGs of prominent franchises create an immersive and enormous scavenger hunt for fans. Microsoft's"Halo" franchise had an ARG which delivered jars of honey to fortnite items. These jars provided clues that attracted gamers to a website called"I love bees"
The website sent gamers to search for clues around the nation to fix the site's puzzles. After those were resolved, the site told the origin story of this game's antagonists contributing up to the game's release. This ARG reached nearly 3 million gamers helped push sales for the match to $125 million on its first day.
No two ARGs are exactly the same, but ARGs based around films, TV shows and games have common traits.They start with a puzzle where fans are motivated to discover clues. They frequently have multiple fake sites which unlock clues to other people.
They also have a lot of concealed or coded messages. Films like"10 Cloverfield Lane" hid coordinates in different trailers for the movie. Most importantly, ARGs have scavenger hunts which get fans outside in the real world, looking for hints which were implanted in public areas.
The website sent gamers to search for clues around the nation to fix the site's puzzles. After those were resolved, the site told the origin story of this game's antagonists contributing up to the game's release. This ARG reached nearly 3 million gamers helped push sales for the match to $125 million on its first day.
No two ARGs are exactly the same, but ARGs based around films, TV shows and games have common traits.They start with a puzzle where fans are motivated to discover clues. They frequently have multiple fake sites which unlock clues to other people.
They also have a lot of concealed or coded messages. Films like"10 Cloverfield Lane" hid coordinates in different trailers for the movie. Most importantly, ARGs have scavenger hunts which get fans outside in the real world, looking for hints which were implanted in public areas.
In accordance with 42 Entertainment, the ARG for the film"The Dark Knight" had over 11 million participants from over 75 countries. The worldwide scavenger hunt lasted for 15 months leading up to the movie's release. It also generated countless impressions in the media.
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