American Express Upgrades Rewards Program with Blockchain
Yesterday, American Express publicly announced a partnership with the digital retailer Boxed, aiming to integrate blockchain into its rewards program. The company will leverage the Hyperledger to let merchants create custom Membership Rewards programs for American Express cardholders. Marc Gordon, AmEx's Chief Information Officer, said:
"We're excited to join Hyperledger, as we're looking to take full advantage of blockchain to deliver new and innovative products for our customers and partners, while transforming existing business processes and applications."
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美國運通以區塊鍊技術升級獎勵計劃
昨天，美國運通公開宣布與數字零售商Boxed建立合作夥伴關係，旨在將區塊鏈整合到其獎勵計劃中。 該公司將利用Hyperledger讓商家為美國運通卡持卡人創建定制的會員獎勵計劃。 AmEx首席信息官Marc Gordon表示：
“我們很高興能夠加入Hyperledger，因為我們希望充分利用區塊鍊為客戶和合作夥伴提供新的創新產品，同時改變現有的業務流程和應用程序。”
