Coinbase Paving the Way for Institutional Investors
Yesterday, cryptocurrency exchange Coinbase announced its launching four new products striving for institutional investors (Coinbase Custody, Coinbase Markets, Coinbase Institutional Coverage Group and Coinbase Prime). Coinbase's new products goal is to bypass the infrastructural and security issues that are stopping institutions from adopting cryptocurrencies. Adam White, the company's Vice President and General Manager, said:
"We think this [Coinbase’s new product line] can unlock $10 billion of institutional investor money sitting on the sideline. We’re seeing a rapid increase in attention awareness and adoption in the cryptocurrency market.”
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