You don’t have
to be better than your competition at everything, as long as you identify
enough things to build a keyword strategy around. You need to think about
your mission, what you have to offer, and how you stand out. If you’re
not the best result, why would people want to find you? Keyword research
will help you figure these things out, so make sure you take some time
for that.
Learn how to prepare your keyword research »
P.S. Not sure how to conduct keyword research? Our SEO copywriting training covers
that!
