We've found an interesting read
on what challenges are faced with the increase of location-based
searches. For example, franchise-level brands need to balance efficiently
managing data across all locations and meeting the individual needs of
each location through things like localized content. What you call a
pizza place, might be called a pizza shop somewhere else. Our Local SEO
for WordPress plugin helps you figure out your local SEO. Check it out,
it'll make things easier and it's worth it as local search is on the
rise!
Read: Local SEO, driving customer actions for
enterprise-level brands »
