When working on your marketing
strategy, don't forget your newsletter! There's always something to
improve. It's not only important to make sure your newsletter is valuable
to your audience, you need them to actually open and read it! You can
test different subject lines to see what triggers more people to open it.
Also, who is shown as the sender? Things like these can influence your
opens and even conversions. Annelieke tells you how to go about A/B
testing your newsletter!
Why you should A/B test your newsletters »
