What is search intent and how to optimize for it?
It's a question that should be on the mind of everyone who
takes SEO seriously: why do people conduct a specific search? Are they
looking for an answer to a question? Are they looking to buy something? Google wants to offer the most relevant
result, and it has become incredibly good at doing that.
That's why it's so
important that your content matches a query's search intent.
Sounds complex? Don't worry, here are the basics of what search intent is and how to optimize for it!
