Adapting your content strategy to changing times
We don’t have to remind you of the drastic changes we’ve
seen happening in the world. These changes, however, might impact how you
do business. They can also bring opportunities. While people are stuck at home, they
spend a lot of time online. But they behave differently —
they search differently and have different needs. If you have a content
strategy for your site, now might be the time to go back and see how you
can adopt these new insights. Find
new ways to get your message across in a way that is not
considered out of place or tone-deaf. Here are a couple of pointers to help you adapt.
