Do you mean Mars or Mars? All about entities and contextEntities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. There are several ways to optimize your content for the entity you want to target.
Context is key here: In a text about Mars, the planet, context will substantially differ from a text on Mars, the candy bar. Search engines, therefore, also use context to determine the topic of your copy. And, Yoast SEO Premium will help you to provide the right context to your entity!
