Get acquainted: The importance of user research
"Know thyself" is a well-known phrase. But we
also believe you should "know thine audience"! What do your visitors want to achieve on
your site? What's their reason for leaving your website
without doing whatever it is you'd like them to do? How do they actually
feel about your site, brand and products?
You can guess at these things, but only by doing user research, you'll get real answers.
Find out how to do an exit survey, top task survey and panel research and get to know your
audience! Not sure where to start? Our introduction to user research
takes you through the first things to tackle, step-by-step. Let’s meet your audience!
An introduction to user research ▸
