Google BERT: A better understanding of complex queries
It was announced as the "biggest change of the last 5 years"
and "one that will impact one in ten searches" by Google. We’re
talking about BERT: a Natural Language Processing (NLP) model that helps
Google understand languages better, in order to serve more relevant
results. We’ll take a quick look at what BERT is and point you to several
resources that’ll give
you a broader understanding of what BERT does.
Should you optimize for
BERT? ▸
