Because you want to be found by your
brand name, it’s one of your most important keywords -
but it shouldn’t be the only one! Equally, you shouldn’t have all
keyphrases and no brand. So how do you get it right? Well, there should
always be a strategy behind the keywords you choose, and
your brand plays a major role in this. Let’s take a look at the role your
branding plays in your keyword strategy.
Learn
all about branding and your keyword strategy ▸