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Nike has unveiled its first “Just Do It” ad narrated by Colin Kaepernick Nathan MacKinnon Jersey , a spot scheduled to air during the NFL season opener Thursday night as well as during the U.S. Open tennis tournament and other major sporting events.

The two-minute spot released Wednesday highlights superstar athletes LeBron James, Serena Williams and others, and touches on the controversy of NFL players protesting racial inequality, police brutality and other issues by demonstrating during the national anthem.

Kaepernick narrates the full spot but first physically appears midway through. As a camera pans to reveal Kaepernick’s face, a reflection of a United States flag is visible on the facade of a building behind him.

Kaepernick says: “Believe in something, even if it means sacrificing everything.”

At the start of the ad, Kaepernick says: “If people say your dreams are crazy, if they laugh at what you think you can do, good. Stay that way, because what nonbelievers fail to understand is that calling a dream crazy is not an insult, it’s a compliment.”

The former 49ers quarterback is revealed as the narrator toward the end of the spot.

The commercial’s universal theme is about athletes pushing for bigger dreams. It features young athletes who compete amid various challenges, touching on issues of gender Sam Gagner Jersey , disabilities and weight loss, among others.

Kaepernick says at the end: “Don’t ask if your dreams are crazy. Ask if they are crazy enough.”

The spot is expected to air this week during college football and MLB games, and stream on various music, gaming and other platforms, Nike spokeswoman Sandra Carreon-John said.

Kaepernick hasn’t spoken to the media publicly since opting out of his contract with San Francisco and becoming a free agent in 2017. He scored a legal victory last week in his grievance against the NFL and its 32 teams when an arbitrator allowed his case to continue to trial. The quarterback claims NFL team owners conspired to keep him out of the league because of his protests. His case hinges on whether owners worked together rather than decided individually to not sign Kaepernick.

A similar grievance is still pending by former San Francisco teammate Eric Reid, a Pro Bowl safety who joined in the protests.

Kaepernick already had a deal with Nike that was set to expire, but it was renegotiated into a multiyear agreement to make him one of the faces of Nike’s 30th anniversary “Just Do It” campaign, according to a person familiar with the situation who spoke on condition of anonymity because details of the detail had not been revealed publicly.

The campaign includes video ads and billboards, like one displayed atop a Nike store in downtown San Francisco on Wednesday.

Nike also will create an apparel line for Kaepernick, including a signature shoe, and contribute to his Know Your Rights charity, the person said. The deal puts Kaepernick in the top bracket of NFL players with Nike.

The endorsement deal between Nike and Kaepernick prompted a flood of debate Tuesday. It was a trending topic on Twitter and other social networks Youth Jamie McGinn Jersey , with some fans urging a boycott of the company’s clothes and sneakers — even burning and cutting out the signature swoosh logos on their gear.

“I stand for anybody that believes in change. I stand for anybody that believes in a positive attitude,” LeBron James said Tuesday night at a Nike fashion show and awards ceremony in New York. “I stand with Nike, every day, all day.”

Nike also provides all NFL teams with game day uniforms and sideline apparel, a partnership that was extended in March to run through 2028.

President Donald Trump, a frequent critic of protesting NFL players, tweeted Wednesday that Nike is getting “killed” over the endorsement deal.

“Nike is getting absolutely killed with anger and boycotts,” Trump tweeted. “I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!”

The College of the Ozarks, a private Christian school in Point Lookout Christian Dvorak Jersey , Missouri, that competes in sports at the NAIA level, said it will remove all uniforms purchased from Nike that contain the brand’s logo.

Last year, the college added a stipulation to competition contracts, saying it would walk away from any game where the opposing team takes a knee, sits or turns its back on the flag or anthem.

“If Nike is ashamed of America, we are ashamed of them,” College of the Ozarks President Jerry C. Davis said in a statement. “We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform,”

The person, who asked to remain anonymous because the search is ongoing, said the Suns are in the midst of second interviews ”with a handful of candidates still in the mix.”

Triano served as interim coach for all but the first three games of last season after Earl Watson was abruptly fired. Triano guided an exceedingly young and injury-plagued team to a 21-61 record, worst in the NBA and second-worst in franchise history.

Phoenix has the most ping pong balls and therefore the best chance of landing the No. 1 overall pick in next months’ draft lottery.

The Suns conducted initial interviews with a wide range of candidates Torey Krug Jersey , including Triano.

Among those publicly linked to the job are former Memphis Grizzlies coach David Fizdale, ex-Charlotte Hornets coach Steve Clifford, former Cleveland Cavaliers coach David Blatt and ex-Milwaukee Bucks and Brooklyn Nets coach Jason Kidd. Former Atlanta coach Mike Budenholzer removed his name from consideration.

Azcentral (The Arizona Republic) reported that Clifford and San Antonio Spurs assistant coach James Borrego were in Phoenix for interviews last week and that team officials also spoke with Toronto Raptors assistant coach Nick Nurse and New Orleans Pelicans assistant head coach Chris Finch.

General manager Ryan McDonough has said the team is prepared to make a strong move to improve the level of talent, particularly experienced talent, to build around the young talented trio of Devin Booker, Josh Jackson and T.J. Warren. Phoenix, once one of the league’s most vibrant franchises, has not made the playoffs in eight seasons.

Triano took over and kept the team’s effort high despite the lack of victories, working to improve the youngsters, a project that was most evident in the development of the rookie Jackson.

Born in Canada, Triano became an assistant coach with the Raptors in 2002 and was named Toronto’s interim coach after Sam Williams was fired in 2008 and eventually signed a three-year deal as coach there. He went 87-142 with the Raptors. Triano was assistant coach of the Portland Trail Blazers from 2012 to 2016 before joining Watson in Phoenix.

Arizona Sports 98.7 talk radio host John Gambadoro first reported that Triano was no longer under consideration.