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Hanging off the racks were No. 4 Case Keenum jerseys.

For the first time since Peyton Manning’s retirement after Super Bowl 50, the Broncos entered their offseason training program certain of who will be under center after signing Keenum to a two-year, $36 million deal and declaring him the starter.

”I appreciate it, for sure,” Sanders said Wednesday. ”This is the first time in two or three years that I’m not standing up here talking about a quarterback debate. I remember when I got out here, I went out to the team store and I saw Case Keenum jerseys . I was like, `Thank God, I don’t have to deal with that again.’

”Case is our guy. We can go from there. We can work our butts off, try to gain chemistry and try to put up points.”

On the day he signed his contract, Keenum was named the starter by general manager John Elway, who also traded Trevor Siemian, who had beaten Paxton Lynch for the starting quarterback job each of the past two summers, to Minnesota.

After the draft last weekend, Elway reiterated two things about Lynch, whom he traded up to draft in the first round out of Memphis two years ago:

-He still believes he’ll figure things out and become a starting NFL quarterback.

-He’ll have to beat out Chad Kelly this offseason to win the backup job.

If he doesn’t, it would mark the third straight summer that Lynch has failed to beat out a seventh-rounder for a job.

Sanders, who said he’s healthy after being bothered by an ankle injury almost all of last season, is a big fan of Keenum and of the Broncos’ decision to declare him the starter right away.

”He’s a leader Justin Simmons Jersey ,” Sanders said, adding that ”98 percent” of his passes so far have been on target. ”He’s confident in himself. He’s one of those guys that when he steps into the huddle, he’s that leader.

”You don’t have to second-guess what his thought process is. We’re going to complete this ball. We’re going to keep the ball moving. I’m liking what I’m seeing from him so far.”

Sanders and Demaryius Thomas were loath last season to complain about it, but they were clearly affected by the turnstile at quarterback as the Broncos churned through Siemian, Lynch and Brock Osweiler during a 5-11 season.

”You can sit back and say we’re all professional football players and you’ve got to deal with that situation, but at the same time, obviously you can’t gain the same chemistry,” Sanders said.

”You don’t have the same mindset. You have to talk to two different quarterbacks. When you’re going into individual routes, you have to go to one guy and then go with the next guy. You don’t really gain that chemistry. You’re not maximizing the opportunity.

”Now we’re maximizing the opportunity, and hopefully it pays off.”

The Broncos also added some talent into their wide receiving depth, replacing free agent departures Cody Latimer and Bennie Fowler III with draft picks Courtland Sutton of SMU and DaeSean Hamilton of Penn State.

Sanders, who also played at SMU, worked out with Sutton over the winter and was delighted when the Broncos picked him in the second round.

At 6-4 and 218 pounds, he’s built like Broncos wide receiver Demaryius Thomas.

”D.T. is big,” Sanders said, but Sutton ”looks like he belongs in the NBA. Working out with him, he has amazing feet. He’s very fluid for being so big. I’m looking forward to getting him in here and just working. Hopefully he can come up with some big plays for us this year.”

At 6-1 and 205 pounds, Hamilton is closer to Sanders’ size – 5-11 Adrian Amos Jersey , 180 – but still bigger.

”I’m going to teach those guys everything that I know,” Sanders said. ”That’s my job.”

Sanders, who is 31 years old and will make $8.25 million this season, said he’s not concerned that the rookies will eventually unseat him.

”That’s going to happen sooner or later,” Sanders said. ”… All I can do is make plays every single day and show that if I become expendable here, just show some other team, hey, look, I still got it. I still got the juice.”

NOTES: The Broncos face a Thursday deadline to exercise OLB Shane Ray’s fifth-year option at more than $9 million, which seems unlikely given that he’s started 15 games in three seasons, missed most of last season with a wrist injury and watched Bradley Chubb fall to Denver with the fifth pick in the last week’s NFL draft.

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Peyton Manning takes a family to Universal Parks & Resorts. Chris Pratt works out to get in shape to tout Michelob Ultra. Bill Hader takes a break on set to snack on some Pringles.

This year’s Super Bowl advertisers are minding their manners. They’re trying hard to steer clear of everything from politics to the (hash)MeToo movement with lightly humorous ads that don’t offend.

The goal is to capture the attention of the 111 million-plus viewers expected to tune in Sunday when the Philadelphia Eagles take on the New England Patriots. Thirty-second slots are going for more than $5 million for airtime alone.

Last year, ads that tackled political issues fell flat, like an 84 Lumber ad about immigration. And some thought the recent Grammy Awards’ low ratings were because the show contained too many political moments, such as Hillary Clinton reading from the Trump biography ”Fire and Fury.”

People are in the mood for ”political-free entertainment,” said Kim Whitler, a marketing professor at the University of Virginia.

Several ads will be taking a light-humor approach with mostly male celebrities. PepsiCo brands Doritos Blaze and Mountain Dew Ice are showcased in two 30-second linked spots showing Morgan Freeman and Peter Dinklage in a lip-sync rap battle.

In a Pringles ad , Bill Hader has a snack on set and introduces a made-up practice dubbed ”flavor stacking,” in which he mixes and matches different Pringles varieties. M&Ms enlisted Danny DeVito to embody what happens when a red M&M becomes a person after wishing on a lucky penny.

Keanu Reeves surfs on his motorcycle through the desert in an ad for Squarespace. Chris Elliott lives in a bio dome to tout avocados from Mexico Logan Cooke Jersey , while ”Stranger Things” star David Harbour shows up in Tide’s commercial.

”They’re light hearted and good natured,” Whitler said. ”That’s on target with the mood of the country.”

”We’re exposed to so much constant negativity,” said Andy Goeler, a marketing executive at Bud Light. ”Delivering something just light hearted and fun is the root at what beer is all about.” The brand’s two spots showcase a mythical kingdom a la ”Game of Thrones” centered on Bud Light and the catchphrase ”Dilly Dilly.”

Amazon’s 90-second fourth-quarter ad stars a bevy of celebrities who sub for the voice of Amazon’s Alexa voice assistant: singer Cardi B, actress Rebel Wilson, star chef Gordon Ramsey and even actor Anthony Hopkins putting a Hannibal Lector spin on things. Leading up to the halftime show, Pepsi’s ad references past celebrities who have appeared in Pepsi Super Bowl ads: Britney Spears, Michael Jackson, Cindy Crawford and others.

Nonetheless, two Super Bowl ads are bucking the trend and sidling up to political issues, however obliquely.

Coca-Cola’s anthemic 60-second ad features varieties of Coke, from Coke Zero to the stevia-flavored Coke Life, quaffed by women, men and a person who uses the ”they” pronoun.

”There’s a Coke for he, and she and her and me and them,” a voiceover states.

Coca-Cola executives say the ad highlights the diversity the company has always used in its advertising, adding that they consulted African-American and LGBTQ groups among its own employees. A biracial couple and a person in a wheelchair also appear in the spot.

”We want to celebrate all the people that make up the world,” Coca-Cola executive Brynn Bardacke said. ”We don’t want to exclude anyone.”

On the other hand Walter Payton Jersey , WeatherTech, which makes car mats and other interior car products, has a staunchly pro-American approach in its ad, which shows the construction of a factory that opened late last year.

”At WeatherTech, we built our factory right here in America,” the ad’s text reads. ”Isn’t that the way it is supposed to be?”

It’s the fifth year WeatherTech has advertised in the Super Bowl touting its all-American operations. Founder and CEO David MacNeil said his ad doesn’t have typical Super Bowl accoutrements – ”no ponies, no puppies, no pretty girls” – but said it’s straight to the point about its message.

”Isn’t it just logical to build your own factory in your own country so your own fellow citizens can have jobs?” he said. He said he doesn’t believe the ad might be divisive. ”It wouldn’t occur to me that I could offend anyone by supporting my own country,” he said.

While the majority of advertisers release their ads ahead of time to try to drum up publicity, there are some holdouts. Fiat Chrysler usually appears during the game without advance warning. Other advertisers that have remained mum about their plans so far include E-Trade and Monster Products.

”It may be that advertisers with risky ads are waiting for the game, hoping to protect the surprise and break through the clutter,” said Tim Calkins, a marketing professor at Northwestern University.